Cotton Research and Promotion Act

(colloquial)CRPANicknamesCotton Research and Promotion Act of 1966Enacted bythe 89th United States CongressEffectiveJuly 13, 1966CitationsPublic law89-502Statutes at Large80 Stat. 279CodificationTitles amended7 U.S.C.: AgricultureU.S.C. sections created7 U.S.C. ch. 53 § 2101 et seq.Legislative history

Introduced in the House as H.R. 12322 by Harold D. Cooley (D-NC) on March 1, 1966
Committee consideration by House Agriculture
Passed the House on March 3, 1966 (189-183)
Passed the Senate on June 15, 1966 (49-20)
Reported by the joint conference committee on June 16, 1966; agreed to by the Senate on June 28, 1966 (Agreed) and by the House on June 30, 1966 (Agreed)
Signed into law by President Lyndon B. Johnson on July 13, 1966

The Cotton Research and Promotion Act (Pub. L.Tooltip Public Law (United States) 89–502, 80 Stat. 279, enacted July 13, 1966) is an act passed by the United States Congress in 1966 in response to the declining market of cotton,^[1] in order to build consumer demand and "sell the story of American upland cotton". Cotton's share of the total retail and home furnishings market was 66 percent in the 1960s, but by 1975, that number had fallen to a record low of 34 percent.

A commercial advertising program began in 2002 especially targeted at women 18 to 34, with the slogan "The feel of cotton".^[2]

References

^ "The Cotton Research and Promotion Act". Retrieved August 16, 2014.
^ "Muzzi, D." Delta Farm Press. March 8, 2002. Archived from the original on September 23, 2009. Retrieved August 16, 2014.